Table 2 Baseline characteristics of study sample (n = 119)
Characteristic* | Total sample | Exposed to Unethical Marketing Practices |
|---|---|---|
n (%) | n (%) | |
Total Sample | 119 | 104 (87%) |
Marital Status | ||
Partnered | 109 (91%) | 97 (94%) |
Education | ||
Secondary or less | 7 (6%) | 7 (7%) |
College/Trades | 37 (31%) | 35 (34%) |
Postsecondary or above | 75 (63%) | 62 (60%) |
Household Income | ||
Under $70 000 | 32 (27%) | 30 (29%) |
$70 000 or above | 82 (69%) | 70 (67%) |
Prefer not to say | 5 (4%) | 4 (4%) |
Community Size | ||
Rural (Less than 1000 residents in community) | 10 (8%) | 10 (10%) |
Small Urban (1000 to 29,999 residents in community) | 30 (25%) | 26 (25%) |
Medium Urban (30,000 to 99, 000 residents in community) | 18 (15%) | 17 (16%) |
Large Urban (Greater than 100,000 residents in community | 61 (51%) | 51 (49%) |
Employment | ||
Employed but currently on maternity leave | 61 (51%) | 54 (52%) |
Full time | 37 (31%) | 31 (30%) |
Unemployed | 21 (18%) | 19 (18%) |
Infant Feeding Method* | ||
EBF | 71 (60%) | 64 (62%) |
Mostly breastfed | 23 (19%) | 20 (19%) |
Mixed feeding | 8 (7%) | 7 (7%) |
Commercial milk formula only | 16 (14%) | 13 (13%) |