Figure 1From: Media response to colon cancer campaigns in Switzerland 2005-2007: regional newspapers are the most reliable among the printed mediaPercentage of the 11 items quoted in selected articles. Items reported: "Colon cancer", "Fruits and vegetables", "5 a day", "Swiss cancer league", "Screening", "Early symptoms", "Overweight", "Genetics", "Involvement of a pharmacy", "Physical activity" and "Advertising".Back to article page