Figure 2From: Media response to colon cancer campaigns in Switzerland 2005-2007: regional newspapers are the most reliable among the printed mediaDistribution of the six main themes used by the media. "Prevention": nutrition/sports to protect against colon cancer; "Signs/symptoms and screening": all steps preceding diagnosis; "Treatment": care aspects; "Swiss cancer league campaign"; "Cancer research": scientific advances/new pharmacological treatment; "Information event": information demonstration in supermarkets/shops.Back to article page