Table 5 Likelihood of including message source and link to more information (URL) in individual message analysis
From: How 2 txt: an exploration of crafting public health messages in SMS
A. Frequency of inclusion: | RMSF | Monkeypox | Norovirus |
|---|---|---|---|
1. Was message source included in SMS? | 3/139 (.02%) | 51/135 (37.78%) | 2/138 (.01%) |
2. Was a URL included in SMS? | 101/139 (72.7%) | 93/135 (68.9%) | 85/138 (61.6%) |
B. Likelihood of including URL if: | RMSF | Monkeypox | Norovirus |
1. Receives information by SMS | 3.32 times | 1.65 times | 2.33 times |
more likely* | more likely | more likely* | |
2. Owns a smart phone | 1.48 times | 1.40 times | 1.33 times |
more likely | more likely | more likely | |
3. Owns a smart phone AND receives information by SMS | 1.53 times | 3.35 times | 1.92 times |
more likely | more likely* | more likely |