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Table 1 Research design choices when eliciting public views

From: Using qualitative research methods in biomedical innovation: the case of cultured red blood cells for transfusion

Research design context Preferred method
The informant has specialist knowledge of the topic One-to-one interview
The informant is likely to have less technical knowledge of the topic Focus group
The informant is likely to be inhibited by the presence of people whom they already know Unknown focus group
Access and recruitment are likely to be difficult Known focus group