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Table 1 Research design choices when eliciting public views

From: Using qualitative research methods in biomedical innovation: the case of cultured red blood cells for transfusion

Research design context

Preferred method

The informant has specialist knowledge of the topic

One-to-one interview

The informant is likely to have less technical knowledge of the topic

Focus group

The informant is likely to be inhibited by the presence of people whom they already know

Unknown focus group

Access and recruitment are likely to be difficult

Known focus group