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Table 2 Unadjusted and adjusted multilevel logistic regression models of reported momentary exposure to tobacco advertising (N = 1794a)

From: Young adult non-smokers’ exposure to real-world tobacco marketing: results of an ecological momentary assessment pilot study

Variable

%b

Unadjusted model

Adjusted model

OR

95% CI

aOR

95% CI

Female

72.58

1.67

0.51

5.42

3.92

1.10

13.96

Race/ethnicity

 Hispanic

6.79

8.01

1.45

44.21

5.08

1.28

20.13

 NH AA

58.51

2.94

0.94

9.17

3.36

1.07

10.54

 NH Asian

6.90

0.63

0.05

8.13

1.60

0.14

18.29

 White (ref)

27.81

Personal financial situation

 Live comfortably (ref)

16.52

 Meet needs with a little left

46.55

0.95

0.27

3.35

0.47

0.15

1.46

 Just meet basic needs

33.65

1.43

0.39

5.23

1.06

0.34

3.35

 Don’t meet basic needs

3.28

10.41

1.31

82.63

6.12

1.16

32.37

Baseline susceptibility to future tobacco use

 Yes

47.89

1.32

0.51

3.45

1.73

0.74

4.06

 No (ref)

52.11

Using tobacco

 Yes, in my group

2.89

17.05

7.60

38.24

17.04

7.47

38.87

 Yes, in my view

4.62

13.42

6.56

27.45

14.43

6.38

32.65

 No (ref)

92.27

Location

 Bar/restaurant

4.89

1.29

0.29

5.88

0.99

0.20

4.95

 Other

4.45

1.22

0.27

5.56

0.80

0.16

4.01

 Others home

7.17

1.58

0.41

6.07

0.95

0.23

4.01

 Outside

4.73

4.14

1.50

11.41

1.46

0.45

4.77

 Store

1.00

10.66

2.50

45.53

14.82

3.61

60.88

 Vehicle/transit

7.17

2.18

0.88

5.42

1.17

0.42

3.21

 Work

14.52

2.46

1.06

5.67

2.39

0.96

5.94

 Home (ref)

56.06

  1. Italic responses have 95% confidence intervals that do not include 1 and are significant at the p < 0.05 level of significance
  2. aNumber of observations in final fully adjusted model
  3. bOf complete responses