| Month of campaign | Length of campaign (days) | Reach | Impressions | Frequency | Responses | Ineligible | Reason | Did not complete CT |
|---|
| Jan 18 | 29 | 3981 | 9019 | 2.27 | 28 | 28 | 9 (32.1%) | Physical activity | 0 |
| 7 (25%) | Statins |
| 3 (10.7%) | Physical activity and statins |
| 4 (14.3%) | PMH |
| 2 (7.1) | No response |
| 2 (7.1%) | Declined to take part |
| 1 (3.6%) | Failed screening/familiarisation |
| Feb 18 | 26 | 5984 | 13,651 | 2.28 | 13 | 13 | 2 (15.4%) | Physical activity | 0 |
| 7 (53.9%) | Statins |
| 1 (7.7%) | Physical activity and statins |
| 1 (7.7%) | Other |
| 2 (15.6%) | Failed screening/familiarisation |
| Apr 18 | 26 | 6740 | 15,046 | 2.23 | 13 | 11 | 2 (15.4%) | Physical activity | 1 (7.7%) |
| 2 (15.4%) | Statins |
| 2 (15.4%) | No response |
| 4 (30.8%) | Declined to take part |
| 1 (7.7%) | Other |
| Jul 18 | 4 | 8244 | 8418 | 1.02 | 17 | 16 | 1 (5.9%) | Physical activity | 0 |
| 7 (41.2%) | Statins |
| 5 (29.4%) | No response |
| 2 (11.8%) | Declined to take part |
| 1 (5.9%) | Other |
- Reach: number of people who saw the advert at least once during a single campaign (i.e. not cumulative over the campaigns). Impressions: the number of times that the advert was on screen. Frequency: the number of times that each person saw the advert
