Skip to main content

Table 2 Gender Representation in Food and Beverage Print Advertisements in Corner Stores Around Schools from Lima, Perú, and Guatemala City, Guatemala

From: Gender representation in food and beverage print advertisements found in corner stores around schools in Peru and Guatemala

 

Perú

(n = 100)

Guatemala

(n = 100)

Neutral

n (%)

Female

n (%)

Male

n (%)

Neutral

n (%)

Female

n (%)

Male

n (%)

Product representation

87 (87%)

5 (5%)

8 (8%)

78 (78%)

2 (2%)

20 (20%)

Number and gender of the persons shown in the ad

81 (81%)

10 (10%)

9 (9%)

77 (77%)

10 (10%)

13 (13%)

Gender of the main character

74 (74%)

12 (12%)

14 (14%)

52 (52%)

12 (12%)

36 (36%)

Public to which the ad is visually oriented

70 (70%)

13 (13%)

17 (17%)

60 (60%)

13 (13%)

27 (27%)

  1. Row percentages per country add up to 100%