Figure 3
![Figure 3](http://media.springernature.com/full/springer-static/image/art%3A10.1186%2F1756-0500-3-177/MediaObjects/13104_2009_Article_581_Fig3_HTML.jpg)
Comparison of items mentioned by the printed media during and after the colon cancer campaigns. Items occurrence during and after the Swiss Cancer League campaign (March 06 and March 07) and the PharmaSuisse campaign (August and September 06). Results were subjected to Student's T test. * signals that p-values are < 0.05.