Table 1 Types of user-entered searches, showing clicks on adverts for each of three groups and examples of user entered searches in each group
Group | Clicks | Examples of search terms entered |
|---|---|---|
Eastenders and TV related no mention of cancer | 75 (9.4%) | Eastenders, Tanya Branning, Tanya Eastenders |
Cancer/health related no mention of Eastenders | 690 (86.5%) | Cervical cancer, smear test, cervical cancer symptoms, what is cervical cancer, signs of cervix cancer, how do you detect cervical cancer |
Related to Tanya Branning and her health/cancer | 33 (4.1%) | Eastenders Tanya cancer, does Tanya die in eastenders, what’s wrong with Tanya in eastenders, what cancer does Tanya have |
ALL | 798 |