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Table 2 Frequency of framed messages

From: Identification of gain- and loss-framed cancer screening messages that appeared in municipal newsletters in Japan

Sentences

 

N

Mean value (S.D.)

Maximum

Minimum

Gain-framed

87

2.3 (1.82)

11

2

Loss-framed

6

1.2 (0.44)

2

1

Articles

 

N

%

Gain-framed article (a)

32

24.8

Loss-framed article (b)

0

0

Mixed-framed article (c)

5

3.9

Non-framed article (d)

92

71.3

  1. (a) Conveying gain-framed and non-framed sentences.
  2. (b) Conveying loss-framed and non-framed sentences.
  3. (c) Conveying gain-framed, loss-framed, and non-framed sentences.
  4. (d) Conveying only non-framed sentences, and no gain- or loss-framed sentences.