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Table 1 Facebook page usage metrics in chronological order of the posts

From: Users' passivity in accessing digested scientific evidence through social media: cross-sectional insights

Posta

ETb

Reachc

Approval (Like)

Comment

Share

Trd

Fige

Linksf

Extrag

Tch

Ii

Itj

ALItk

AFItl

S

385

3042

203

5 (0*)

105

313

121

5

30

156

469

20%

2.45%

59.7%

D

375

3800

186

12 (0*)

35

233

162

17

184

363

596

20%

9.1%

87.1%

E

365

1901

101

8 (1*)

24

133

58

23

50

131

264

18%

22.8%

57.4%

H

333

4080

239

28 (3*)

67

334

108

14

245

367

701

20%

5.7%

45.2%

P1

325

2973

155

6 (2*)

46

207

38

2

116

156

363

14%

1.3%

24.5%

EB

290

2025

87

10 (1*)

26

123

59

12

66

137

260

16%

13.9%

67.8%

P2

277

15,664

556

29 (0*)

129

714

302

38

1356

1696

2410

18%

6.8%

54.3%

Mean (SD)

335.7 (41.8)

4783.5 (4505.2)

218.1 (146.8)

14.0 (9.4)

61.7 (38.0)

293.9 (187.0)

121.1 (83.9)

15.9 (11.1)

292.4 (430.8)

429.4 (526.0)

723.3 (713.0)

18%

7.3%

55.5%

  1. aPost: Dental eruption symptoms (S); Interproximal radiographs (D); Resin infiltration (E); Malocclusion (H); Brushing (P1); Sealants (P2); Evidence-based (EB)
  2. bExposure Time (ET)—measured in days since the post was become available
  3. cReach: Number of users who were exposed to the post (in their home feed, for example). It does not mean that they read the content
  4. dTotal Reactions (Tr): composed of approval, comments, and shares. Reactions that had been deleted were not considered
  5. eFigures (Fig): Clicks on figures
  6. fLink clicks: Clicks on the links available in the publication. According to Fig. 1, in our work, we usually provide two links: full article and explanation for clinical practice
  7. gExtra clicks: other possible clicks different from links and figures, e.g. on the other hyperlinks in the posts, hide, see more, etc.
  8. hTotal clicks (Tc): the sum of all clicks on the post, be it content, photo, or links available
  9. iInvolvement (I) = Reactions + clicks
  10. jInteraction (It) = Involvement divided by reach
  11. kActual Link Interaction (ALIt): Clicks on link divided by approvals
  12. lActual Figure Interaction (AFIt): Clicks on figure divided by approvals
  13. *Administrator’s comments—total: 7