According to the Centers for Disease Control and Prevention, more than two-thirds (69%) of Americans are overweight (BMI = 25–29) and more than one-third (35.6%) of adults are obese (BMI ≥30) placing them at high risk for some of the leading causes of preventable death including cardiovascular disease, stroke, type 2 diabetes, and some cancers [1]. In 2008 currency, annual obesity cost the United States was $147 billion dollars and on average obese persons generated $1429 more in annual health care costs than normal weight individuals [2].

Physical activity interventions play a central role in obesity prevention and reduction efforts along with dietary choices [3]. Regular physical activity reduces body fat and has also been shown to reduce all-cause premature death [4, 5]. Nevertheless, fewer than half of all US adults (48%) report that they meet 2008 physical activity guidelines of 150 min of exercise per week and even fewer (10%) meet these guidelines when they are objectively measured with an accelerometer [6]. 25% of Americans report no leisure time physical activity, whatsoever [7].

Citizen athletes who participate in the fitness cultures surrounding endurance sporting events represent a subgroup of the US population who reverse these trends. Each year in the United States, millions of citizen athletes participate in formal endurance competitions such as running races, cycling races, triathlons, swimming races, cross-country and alpine ski races, and distance walking events. It is known that runners display significant reduction in cardiovascular mortality from following recommendations for healthy lifestyle behaviors, but to our knowledge the heightened health status and health behavior patterns have not been widely documented in other sports, including Nordic skiing [8].

In this cross-sectional study, we surveyed self-reported BMI, health status, and health behaviors among a group of citizen endurance athletes (Nordic skiers participating in an American Birkebeiner race). Through these observations, we wanted to generate hypotheses that would explore the elevated health status of individuals who are linked through their participation in a distinctive fitness culture created by a popular endurance race such as the American Birkebeiner. We also compared this group to objective and self-reported health behaviors the US general population as a point of reference.

The American Birkebeiner ski race (aka “The Birkie”) was founded in 1973 and it is now the largest Nordic ski race in North America attracting over 12,000 participants in 2015. The American Birkebeiner Ski Foundation champions the race as a “year round lifestyle choice for outdoor fitness enthusiasts of all levels”. In addition to Nordic ski races, Birkie events now include a fall mountain-bike marathon, spring and summer running races on the Birkebeiner trail, family centered ski weekends, skijoring events (skiing while pulled by a dog) and a fat-tire on-snow bicycle race. The hallmark Birkebeiner events are the 54 km classic ski race and the 52 km skate ski race, as well as the 25 km Korteloppet which may be completed in skate or classic technique.

The study was approved by the Mayo Clinic Institutional Review Board prior to implementation. Between October 30, 2014 and December 8, 2014, 23,611. Individuals who had ever participated in at least one ski event sponsored by the American Birkebeiner Ski Foundation received an email invitation to participate in an online survey and gave written consent to use their results by agreeing to fill out the survey. Each participant in a Birkie event receives a unique “Birkie ID number” which was coupled with their email address to form an individual participant record.

When asked about their health status, 99.1% of Birkie participants reported that they were as fit or more fit than their peers and 88.3% reported very good or excellent health status. Compared with the US population, a higher percentage of Birkie respondents reported freedom from physical limitations (82.8% vs. 76.4%) and freedom from depression or low mood (93.1% vs. 82.2%).

Relative to the general US population, American Birkebeiner Survey participants display very low levels of obesity, lower than average BMI, high self-reported health status, and a high prevalence of healthy lifestyle behaviors, including regular physical activity.

The prevalence of obesity in the United States is currently estimated at 35.6%, and with a national mean BMI of 26.7, the average American is overweight (BMI between 25 and 29.9) [1]. In contrast, the average BMI for Birkie participants is 23.8 and the number of Birkebeiner participants with a BMI ≥30 is only 3.23%. While the low incidence of obesity among Birkie skiers may be due in large part to self-selection by current athletes, we hypothesize that participation in a race culture may play help individuals who are trying initiate and maintain weight loss.

The health benefits of physical activity may to extend to other healthy behaviors as well. Several studies have shown that individuals can reduce their risk of heart attack or stroke by between 40 and 80% if they adopt four healthy lifestyle characteristics (HLCs): (1) don’t smoke, (2) eat five fruits and vegetables per day, (3) maintain a BMI <25, and (4) exercise >150 min/week. Yet, only about 3% of the US population adheres to all four HLCs [12, 13]. Not only do our data show that Birkie participants report higher prevalence of each of the HLCs than the general population, but nearly five times as many (15%) report routine adherence to all four of these healthy lifestyle behaviors which suggests a potential reduction in the risk of cardiovascular events among Birkie athletes (see Fig. 1). We hypothesize that the incidence of cardiovascular events among Birkebeiner skiers would be lower than non-skiers in the US population.

Our data underscore the commonly observed coexistence of vigorous physical activity and higher levels of other beneficial health behaviors [14–16]. Skiers in the American Birkebeiner participate in a communal fitness lifestyle that may discourage behaviors such as smoking, excess alcohol use, poor diet, overweight and obesity, and physical inactivity, and that may encourage physical activity and a host of other healthy behaviors which improve the ability to perform well in community fitness events. We hypothesize that participation in the fitness culture surrounding the American Birkebeiner reinforces healthy lifestyle behaviors relative to non-participation.

This study displays a high level of self-reported healthy behaviors among participants in the physical activity culture generated by the American Birkebeiner. Citizen endurance athletes may offer a beacon of hope amidst the rising tide of health conditions related to sedentary lifestyles and obesity in the United States and internationally. We suggest that the apparent fitness cultures created by events like the American Birkebeiner may be potent motivators for behavior change in the realm of physical activity that may otherwise be unavailable. Organizations that host, promote, supply, and financially sponsor such events may be serving as valuable public health change agents. Future research into citizen endurance athlete cultures should focus on understanding the attitudes, social-support patterns, training techniques, and health cultures created by large citizen athletic events and explore hypotheses that explain how fitness cultures promote weight loss, cardiovascular health, and health lifestyle habits.